Howes Oil and I-90 Fuel both started looking for an alternative to Shell in 2012. The brand helps outlets connect to their communities and offers them competitive flexibility without the costly requirements of a national brand, Howes said. They know they need to clean their floors and run a safe operation.
Customers are beginning to realize that when they stop at a Local, they are supporting an independent, locally owned business, he said. A link has been posted to your Facebook feed.
I think if people have the opportunity to support a local business, they will. A link has been sent to your friend's email address.
Recent conversions include four C-stores in Sioux Falls. Local is a brand name, not a franchise. Check out this story on argusleader. A majority of the initial Local converts are in South Dakota, but there also are four in Minnesota, four in Iowa and one in North Dakota.Carb Cleaners and Fuel Additives: What Works?
Motorists in the region have been seeing Local signs go up at convenience stores for several months. CT Jan.
I-90 Fuel decided to go with the Holiday brand, but Howes Oil continues to supply the fuel at those stations. Post to Facebook. In addition to hauling fuel to C-stores, Howes Oil serves truck stops, farm accounts, construction companies and government entities.
The result is Local, a brand name created by Howes Oil Co. Please read the rules before joining the discussion.
Share This Story! Traditionally, C-store operators have affiliated with big-name brands because of the benefits of name recognition, said Dawna Leitzke, executive director of the Pierre-based South Dakota Petroleum and Petroleum Marketers Association.
Park said new customers like being able to patronize a locally owned business, and he likes working with Howes Oil. Let friends in your social network know what you are reading about. Howes wants to keep growing the brand.