Borchardt, however, was convinced they were onto to something big, so he persisted.
By 1961 the association with the Lone Ranger offered an opportunity to increase sales of Cheerios cereal with a joint release of Lone Ranger and Silver action figures inside the cereal box, an innovation that took the cereal world by storm and revolutionized product marketing.
Borchardt persisted and, several months later, perfected the puffing machine.
General Mills has reason to be grateful Lester Borchardt held fast to his puffing machine idea in the 1940s. The timing of the new cereal being introduced also helped to address common health problems which were a result of unhealthy eating.
When prompted, click "Allow" you can always change your mind later. Thanks for reading why is Cheerios called Cheerios! One of the things it produced was puffed oats in the shape of a tiny inner tube— the unmistakable shape of Cheerios.
His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing ready-to-eat cereal category. Using the same idea, a former Kellogg patient, C.
According to Euromonitor data, Cheerios remains the No. But families never came to the breakfast table for bland mush, which is why taste has done as much as anything to keep the product selling.
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Search another Recipe Browse All Recipes. After World War II, cereal consumption increased with the advent of the baby boom, and sugar became a selling point. Those puffed O's really are whole grain oats, low in sugar and rich in iron. Click here to subscribe. Rice Krispies, with its characters Snap, Crackle and Pop, soon became a close rival.
In a letter , the FDA told General Mills that it either needed to change the print on Cheerios boxes or apply to get Cheerios classified as a cholesterol-lowering drug. Prevention magazine recently listed Cheerios among 10 recommended cereals that "don't taste like twigs.
Cheerios are now sold in more than 130 countries world-wide and have a diverse variety of options including the UK version which includes other cereal grains such as puffed rice. If you change your mind, here's how to allow notifications:. In fact, the only flaw in this otherwise perfect founding story is that Borchardt's daughter, truth be told, preferred Kellogg's Corn Flakes. Name required.
Through the late 1940s and 1950s General Mills marketing department successfully co-branded boxes of Cheerios with the Disney company to offer exclusive discounts on comic books, and then as advertising for the newly launched Mickey Mouse Club in 1956.
According to the most recent data, which was compiled in 2013 , the website Bakery and Snacks discovered Cinnamon Toast Crunch was the fifth-best-selling cereal in the country.
Two months later they were rewarded with success and General Mills had a new product. It was 1941, and Lester Borchardt had a crazy idea. The company let him experiment for a while until management finally decided to quash the idea.