Michael Guta is a Staff Writer for Small Business Trends focusing on business systems, gadgets and other small business news. The content in front of us is better than ever. I think per member Linkedin is far more valuable than Facebook.
Beyond Microsoft, Money, Malaria. The professional social network, LinkedIn, has reported that it now has more than 575 million members worldwide. Facebook Messenger and Whatsapp handle 60 billion messages a day. Many of the heavy users — the people with 3,000, 4,000, and 5,000 and more people in their network — have started to complain.
We have run several programs on LinkedIn and the audience is really, really worthwhile for premium segments. It also makes it more difficult for those who may be less honest to fool future employers. The social media site just hit the half-billion user mark.
I check LinkedIn at least twice a week. Salesforce was also interested in buying LinkedIn, but was pre-empted by Microsoft.
That audience is one of the most sought after audiences advertisers are looking for. The benefit for you as a B2B marketer and content creator is that every article you publish on LinkedIn is indexed and will show up in Google searches, with that domain authority giving you the best over other native content ranking for the same keywords.
B2B marketers are quickly realizing the potential a company page brings to the lead generation side of things. The question of over-valuation had first popped up when I read about this round in May 2008 on Venturebeat.
Still, it's a significant milestone, and the company's growth in high population countries should give it an advantage, helping to boost its unmatched professional database and increase appeal to a wider set of audiences. How does that growth rate compare to other popular platforms like Snapchat and Facebook?
So how do you organize your growth team? Why is that?