You've done so many different campaigns, but I feel like the gecko and the cavemen are sort of the twin pillars. It's very cheeky, a little less polished, a little more raw, and we loved that. Justin Harris: It is one of the most insensitive commercials I have ever watched and I hope that whoever created it, will be humane enough to realize how offensive it is. Geico is almost a time capsule, as far as the work goes.
The General. Hump Day'.
When you listen to certain songs, it's not just the song, it's also the memories that go along with it—who you were, and where you were at that point. The broadcast portion is always going to be a big thing with Geico, and always has been.
The Clio Network.
Sign Up. Request Demo Learn More. We'd run a couple rounds of that, and I think "Hump Day" was towards the end of that campaign. Can you talk about what you do beyond television to keep this brand creatively interesting? Industry Avg. Over the past few years we've seen a lot of people online putting together their own best-of highlight reels on YouTube, or listing them out in social media.
Adam Slemon , Owen Robinson. Each spot represents a unique point in time and a unique voice we were using at the time. Advertiser Profiles.
I know the client does, too. Have you ever seen Ellen's new game show?
I also have many friends who have lost loved ones in auto accidents and they feel as I do, this commercial should not be being aired. Also, in an area where a lot of other competitors were using fear tactics, we decided to go with humor.
I totally forgot.